🏟️ From Local Club to Global Movement: How Caledonian Braves Raised $3M+
Hello there,
In 2023, Caledonian Braves was a growing but relatively unknown football club in Scotland with a bold vision: open their doors to fans, raise capital online, and scale into something truly global.
They didn’t have millions in revenue. They didn’t have famous backers.
But they had a story. A loyal community. And a club people could believe in.
Together with our team at Space Funding, we helped them raise $3,000,000+ from 10,000+ investors — while growing their social media presence from 2.5K to 60K+ followers across all channels, and attracting interest from accredited investors, brand sponsors, and global fans.
So how did we do it?
Let’s break it down 👇
⚙️ 1. We Built a Full-Funnel System. Not Just a Campaign
Too many people think raising capital is about launching a page and hoping people invest. That doesn’t work anymore — if it ever did.
For Caledonian Braves, we built a custom capital stack strategy with a full investor funnel:
Investor profile research: We mapped out the ideal fans/investors who cared about ownership, culture, and community in sports.
Landing pages + funnel: Clear, optimized landing pages that converted cold traffic into warm leads, then into investors.
Email + content marketing: We educated leads with newsletters, investor updates, social proof, and behind-the-scenes stories from the club.
Cold outreach: We used our databases + ICP model to identify high-fit investors and reach out directly.
This wasn’t just a campaign. It was a system that turned fans into owners — and built a brand in the process.
📈 2. We Focused on Traction, Trust & Momentum
We helped Caledonian Braves generate:
10,000+ small and mid-sized investors
Hundreds of warm leads from accredited and strategic investors
New brand sponsorships thanks to their social traction
60K+ social media followers (up from ~2.5K before)
Massive brand reach and PR across football and investor communities
How? We treated every new investor as a community member — someone who could bring 10 more with them. We built shareable content. We told their story through video. We optimized their raise like a high-converting product funnel.
🧠 3. The Biggest Lesson: You Don’t Need to Be Famous — You Need a System
Caledonian Braves didn’t go viral by accident. They followed the system.
So can you.
We’ve now used the same investor acquisition framework for companies like Watford FC ($9M+ raised), Phoenix Tailings ($76M+ raised), Boxabl ($150M+ raised) and many more.
And now, we’re helping founders and startups like yours do the same — with our new platform: FoundersCrowds.
It’s everything we built at Space Funding — combined with powerful tech and investor tools — for 1/5th the price of Dealmaker and with hands-on support every step of the way.
✅ Want to Raise Millions from Your Community?
If you want to build a raise that creates capital, community, and credibility — let’s talk.
👉 Book a call with our team
We'll walk you through our system and show you how to replicate this in your industry.
You’ll also get examples, templates, and real case studies like the Braves.
Let’s build your raise — the smart way.
All the best,
Jose Ruiz
Founder, Space Funding
jose@spacefunding.us
