Hey friends,
It’s Jose from Space Funding.
Let’s talk about the mistake 90% of founders make 👇
They think the capital raise starts the day they go live.
Big. Mistake.
The truth? The most successful founders start building momentum 90 days before their raise goes public. That’s where the game is won, in the quiet months before launch.
And nothing builds momentum quite like a solid investor newsletter.
Let me break it down.
🚀 LiquidPiston: From $1M to $31.5M (And It Wasn’t Luck)
When LiquidPiston launched their first raise, they brought in just over $1 million.
Fast forward a few campaigns later? They’ve raised $31.5M+.
How?
They didn’t just launch and pray. They built a machine — a system to warm up investors, educate their community, and create real momentum.
💡 Step 1: Start with a pre-raise investor newsletter
They started by simply writing to early believers.
No fancy design.
No big promises.
Just updates, vision, traction, and storytelling that got people excited.
💡 Step 2: Repetition builds trust
Every week, they’d update investors on product, milestones, and wins.
Over time, this builds credibility, and credibility converts.
💡 Step 3: Retarget and convert
When did they open their next round? Boom.
Warm list.
Ready audience.
Lower ad spend.
Higher conversions.
You know what happened next: $31M.
💥 The Lesson: Build It Before You Need It
If you wait to start your investor newsletter when the raise is live, you're already behind.
Start with 10 people.
Then 100.
Then 1,000.
Write once a week.
Show them what you're building, why it matters, and why they can be part of something bigger.
That’s how you turn browsers into believers — and believers into backers.
🛠️ Want Help Setting Yours Up?
At Founderscrowd, we’ve helped raise $85M+ and counting — all using this system.
We’ll help you build your branded investor funnel, design your weekly newsletter strategy, and even write your first 4–6 emails. No fluff. Just high-conversion storytelling that makes people want to invest.
📩 Book a free strategy call and let’s map out your funnel:
👉 spacefunding.us/#book-a-call
Or just reply and tell us where you’re at — we’ll help however we can.
Let’s raise smarter,
Jose Ruiz
Founder,
Space Funding
